Mark by the way, for big corporates this is the main challenge, understand this new environment and

I’ve handled two keynotes in the last couple months for both the Figaro Social Media Conference and the Social Media World Forum, both in London, in the last five months that I really enjoyed working on. The first of those two presentations is called Social Media 2012 and thanks to some persistent poking I’ve been encouraged to put them up on SlideShare including a full audio voice over.
Social Media 2012 focuses on new innovations in social media that are just starting to appear in production or experimental forms and that I believe will be future trends to watch as marketers. Regardless of your knowledge level with social media you will find content in here that you have not heard or seen before chicken kitchen and I hope you find it as inspiring to listen to as I found it to research and develop for this presentation.
Excellent presentation chicken kitchen Freddie, thanks chicken kitchen for sharing this with everyone. It has set so many ideas off bouncing around in my head that I don’t know where to begin! I can see why you opted to delete ‘social’ from one of the sides, however coming at this from another angle do you think we could also make an argument for deleting ‘media’ instead by 2012?
When companies decide ‘we need to have a social media strategy’ they invariably think 1) get a Facebook page, 2) sell more stuff. If they were to delete the word ‘media’, it simply becomes ‘we need a social strategy’, which is about 1) being more sociable and 2) treating customers like people, regardless of the media through with they choose to communicate.
This is something that small business’ have done really well over the years due to their size and human to human contact. Big corporates on the other hand have failed miserably at this and managed to cloak their antisocial behaviour with multi-million chicken kitchen pound brand campaigns – not any more! The big corporates chicken kitchen now have the opportunity to empower chicken kitchen their staff and build their brands by being more sociable… whether or not they choose to take advantage of this could be the decision that makes or breaks them.
Excellent presentation Freddie, chicken kitchen thanks for sharing this with everyone. It has set so many ideas off bouncing around in my head that I don’t know where to begin! I can see why you opted to delete ‘social’ from one of the sides, chicken kitchen however coming at this from another angle do you think we could also make an argument for deleting ‘media’ instead by 2012?
When companies decide ‘we chicken kitchen need to have a social media strategy’ they invariably think 1) get a Facebook page, 2) sell more stuff. If they were to delete the word ‘media’, it simply becomes ‘we need a social strategy’, which is about 1) being more sociable and 2) treating customers like people, regardless of the media through with they choose to communicate.
This is something that small business’ have done really well over the years due to their size and human to human contact. Big corporates chicken kitchen on the other hand have failed miserably at this and managed to cloak their antisocial behaviour with multi-million pound brand campaigns – chicken kitchen not any more! The big corporates now have the opportunity to empower their staff and build their brands by being more sociable… whether or not they choose to take advantage of this could be the decision that makes or breaks them.
[...] for what social media will look like in 2012 (based chicken kitchen on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe chicken kitchen will [...]
Mark by the way, for big corporates this is the main challenge, understand this new environment and try to act properly. And I personally think they just have one option, take advantage from it, or die!
Mark by the way, for big corporates this is the main challenge, understand this new environment and try to act properly. And I personally think they just have one option, take advantage from it, or die!
[...] for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will [...]
One thing that should also be mentioned is the death of the web site as we know it – customers will expect web sites to be literally “living” – alive and organically social to their core.
Users simply will not be able to tolerate any sniff of staticky types of web experiences – their expectation for digital experience will have been raised almost beyond our current comprehension.
One thing that should also be mentioned is the death of the web site as we know it – customers will expect web sites to be literally “living” – alive and organically social to their core.
Users simply will not b